The Sharp brand, ready to use.
Logos, colors, type and usage rules for press, partners and affiliates. Use the supplied files exactly as they are.
The marks
Transparent PNGs. Never re-type the word SHARP, never rebuild the A. The diamond always takes the letter color.
Half the mark's height, all four sides. Nothing enters it — no text, no photo edge, no other logo.
Wordmark never below 64px wide on screen or 0.7in in print. Arrow never below 16px. Smaller than that, use the app icon.
Near-black is home. White works with the dark file. On photography, place the mark on a solid or heavily darkened area — never straight onto busy imagery.
The palette
Same as sharp.app. A flat near-black ground, mint as the only accent, purple as the glow.
Every background. Flat — no gradient wash, no texture.
The second ground, behind panels.
Cards and raised surfaces.
The only accent: the second headline line, buttons, positive numbers.
The glow behind objects — never furniture.
Headlines and body copy on dark.
Sub-copy and captions.
Two faces
Jost for words, Space Mono for numbers. Both are free on Google Fonts.
Headlines and body. Semibold for headlines, light for body.
Numbers, odds, labels. Anything that's data.
Do and don't
Keep the marks exactly as supplied.
- Keep clear space around the mark
- Use the mint only as an accent
- Jost for words, Space Mono for numbers
- Say what Sharp is: a +EV betting intelligence toolkit
- Near-black backgrounds
- Real product screenshots, never fake numbers
- Stretch, rotate or recolor the mark
- Drop the diamond under the arrow
- Put the dark lockup on a dark background
- Rebuild the logo in your own type
- Drop shadows or outlines on the logo
- Invented odds or win figures, or guarantees of profit
Only when the wordmark will not fit — watermarks, stamps. Arrow never below 16px; smaller than that, use the app icon. Never drop the diamond under the arrow.
21+ and 1-800-GAMBLER, legible at final size. Sharp is an odds research and education platform — it does not accept wagers, so never imply it is a sportsbook, and never promise winnings. Past performance lines need the standard disclaimer.
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Press inquiries, banners, story templates, screenshots — ask before shipping a case this page does not cover.