What is Value Betting in Sports?

There is no more important aspect of betting than value. No matter what the risk endeavor you need to know what the probability is of the outcome you want and compare that to the price you are getting.

This concept is not just for sports betting. If you watch Shark Tank you will see the sharks are trying to put a value on a company. They would invest in most companies if the value was such to make the deal worth their while.

In sports every side of a bet has value potentially. If I had a 3 point shooting contest with Steph Curry you may not want to bet on me even up, but if the odds got high enough there would be a number you would want to take a shot on me winning at.